Mohamed Azayem

Mohamed Azayem

General Manager Egypt & North East Africa, Signify


Mohamed Abo El-Azayem has more than 20 years of experience in the field of sales and management. He holds a Master of Business Administration (MBA) in marketing from Ain Shams University & West Brooke University.


Abo El-Azayem is the General Manager of Signify for Egypt & North East Africa, a position he has held since May 2016. His responsibilities include overseeing and expanding Signify operations in the North East Africa region in line with the global corporate strategy. He is also the Head of Consumer Lighting North East Africa. 


Abo El-Azayem joined Philips Lighting in 2008 as the Consumer & Professional Sales Manager for Egypt. He was responsible for developing and implementing the company’s sales strategy and enhancing Philips’ market share. Working closely with his team, Abo El-Azayem managed to achieve outstanding results and contributed to the improvement of the overall business performance, extending his responsibilities to handle North East Africa region.


Prior to joining Philips, Abo El-Azayem held several managerial positions in multinational companies including PepsiCo GCC and Nestle Egypt. In 2000, he started his career at PepsiCo KSA as the Key Account Sales Manager where he was responsible for developing business programs for key accounts. In March 2006, he moved to Nestle as the Distribution Sales Manager; a position he maintained until joining Philips in 2008.